Jersey City, New Jersey

Aug 01, 2017

The New York International Salsa Congress (#goyaNYISC2017), a multi-day Latin music and dance festival, announces the title sponsorship of Goya Foods, the largest Hispanic-owned food company in the United States, along with sponsorships by Spanish media giants Telemundo 47 and La Mega radio, T-Mobile and Burju Shoes.


Now in its 17th year, the #goyaNYISC2017 attracts over 8,000 attendees from around the world at The New York Marriott Marquis in Times Square from Thursday, August 31, 2017 to Sunday, September 3, 2017 with an official ‘La Clave’ kick-off party held at Iguanas, NYC on Wednesday, August 30, 2017.


“Goya Foods has always been much more than a food company; we are about giving back to the community and honoring our Latin culture, roots and heritage,” said Rafael Toro, Director of Public Relations of Goya Foods. “Goya is proud to become the title sponsor of this great event while bringing together people from all over the world through music, dance and great food!”


Each year the #goyaNYISC2017 brings together people of all cultures, ages and backgrounds to participate in this multi-day celebration of Latin music and dance. “We are so honored to have Goya, an iconic symbol of our Latin culture, take on title sponsorship of this year’s festival,” said Vilma and Manny Villavicencio and Luis Guerrero, owners of the NYISC. “Goya Foods, along with our sponsors Telemundo 47, La Mega, T-Mobile, and Burju Shoes, are invaluable to our success and ensures that we continue to stage one of the most anticipated events in New York City.”


From novice to professional dancers, the festival attracts people from all walks of life to establish a sense of community, to gain exposure to different styles of dance and to achieve a higher level of knowledge and expression while sharing the true passion for Latin music and dance. “Telemundo 47 is proud to be the exclusive media partner for The New York International Salsa Congress which will bring thousands of fans from around the world right here to New York City. We look forward to offering our viewers coverage of this popular celebration of Latino culture,” said Cristina Schwarz, President and General Manager.


For more information about sponsorship opportunities and press coverage, please contact or at 845.659.6506.


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