Goya Foods, the largest Hispanic owned food company in the United States, takes the lead as one of the top social influencers among U.S. food brands. Goya jumped by five positions to number two – a gain driven by the company’s in-store and event brand awareness and the company’s social media efforts of its social responsibility and community support among current and new consumers, according to TotalSocial rankings from data and analytics firm Engagement Labs.
Goya has been a proud supporter of nearly 300 charitable endeavors, programs, scholarships, and events that promote culture and benefit overall community wellness. In celebration of Goya’s 75th anniversary in 2011, the company established Goya Gives as a way to bring awareness to national initiatives that demonstrated Goya’s commitment to its communities through social responsibility, environmental initiatives, and company values.
“Consumers are more conscious of what their favorite brand stands for and we want our consumers to know that we support important social and environmental causes because we really care about our communities,” said Joe Perez, Senior Vice President of Goya Foods. “It’s not always about selling products. It’s about making a difference in people’s lives and we do that with every donation we make and with every meal we can provide.”
Most recently, Goya donated over two million pounds of food, water, and supplies to Puerto Rico, Texas, and Florida after the hurricane devastation, and over three tons of food to victims of the volcano in Guatemala. In June 2017, Goya launched the “Can Do” program, a yearlong cause marketing campaign to benefit Feeding America and raised over 1.5 million pounds of food for families in need across the country. In promotion of the campaign, Goya collaborated with Meatless Monday and national food bloggers to promote its meat-free recipes using the “Can Do” products.
For more information about Goya Gives, please visit www.goya.com
About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.